01
Website, app, or both
A custom, branded website or app, built with your authentic voice and feel in mind, so you connect with and attract your audience.
A design and development agency
Building a reparative economy, one website at a time.
We build the websites, apps, and intelligent systems resilient, values-based organizations run on, with business intelligence built in. You own what you rely on, it grows as your work does, and the value stays with you and your community instead of an outside platform.
What we build
Everything it takes to run a business, without the enterprise price.
We build toward one outcome, a resilient business with everything you need to run it. Begin with a website or an app, add the dashboard for managing your daily tasks with intelligence built in to keep the work easy, or bring on services for a hands-on touch. Each option is built around everything it takes to run a business, so you own what the big platforms charge enterprise prices for, at a fraction of the cost.
02
Dashboard
You no longer need to pay for a separate platform to manage your relationships, newsletters, invoices, content, products, or other common business services. We'll build it directly inside your website or app, and eliminate those hefty recurring costs.
03
Business intelligence
Growing your business just got a lot easier. With intelligence, your dashboard can help you research and cultivate the relationships capable of increasing revenue and building a sustainable business.
04
Human services
You don't have to do it by yourself. We provide ongoing support, maintenance, and upgrades. As our community grows, we keep improving what we build and pass those upgrades on to everyone we serve.
The on-ramp
Bring everything with you.
Replace your CRM, CMS, newsletter platform, online store, scheduling, and invoicing tools. We'll migrate your data into one system you can own, protect, and learn from, so you can better serve your community. Your history and relationships come over intact and in open formats, your team is trained to run it, and you leave with a documented way out of ours too, if you ever want it. Most engagements begin right here.
About
Why I built this
The tools most businesses depend on are extractive by design. They scatter your data across a dozen platforms you have to wrangle before you can move your own work forward, and those same platforms profit off you twice: once on the subscription, and again by mining what you and the communities you serve put into them.
I build the opposite. One intelligent system, housed right inside your own website or app, so you run everything in one place and your data goes to work for your community's benefit rather than someone else's margin.
The system does the heavy lifting, and it changes shape as your work does. That is the whole reason to build it this way: a more sustainable business, and more of your life back, because keeping it running does not depend on someone staying late to move records between tools.
I have built these systems for law firms, treatment centers, universities, and nonprofits. I hold an MBA in Sustainable Solutions from Presidio Graduate School, and I write and speak on what reparative systems require.
Christopher Rachal
Natchitoches Tribe · Cane River Creole
Pricing
What it costs to own it.
Most organizations run on four or five separate products, each with its own bill, its own login, and its own copy of the data. The total climbs whether or not the mission does. Here are the tools you depend on now beside what one system you own costs instead. You can read more about what all of it adds up to over five years in our journal post.
The mainstream alternative
The tools you depend on now
A vendor for every function · a bill for each one
CRM and relationships
Salesforce, HubSpot, Blackbaud
$7,000–$15,000+/yr
Email and newsletters
Mailchimp, Constant Contact
$1,600–$3,700/yr
Content management
WordPress plus plugins, Webflow
$1,000–$3,000/yr
Store and payments
Shopify, Squarespace Commerce
$1,000–$3,000/yr
Scheduling
Calendly, Acuity
$200–$1,000/yr
Invoicing
QuickBooks, FreshBooks
$600–$2,000/yr
Tax management
Avalara, TaxJar
$1,000–$3,000/yr
Grants and proposals
Submittable, Foundant
$4,800+/yr
Task and project management
Asana, Monday
$1,300–$3,000/yr
Four or five of these is the usual mix, plus $10,000 to $30,000 to set up and implement before you begin.
Every year, forever
$15,000 – $35,000+
Rising each year, and none of it becomes yours. Stop paying and it is gone.
What we build instead
Four layers, fixed prices
One build in your name · Monthly services optional
Website, app, or both
$6,000 – $12,000One time
A website, a native app or an installable web app, or both on one brand.
+ Dashboard
+$12,000One time
CRM, fundraising, store, scheduling, invoices, content, and reporting on one database.
+ Business Intelligence
From $25Per seat / mo
Drafting and research inside the dashboard. Billed by seat, not by action; plain chat is free.
+ Human services
From $500Per month
Support and maintenance, and content written with you in your voice.
The repair pledge
5% pledgedWe pledge first
We give first, and invite you to join us. On every build we pledge 5% to a repair organization, no matter what. Pledge alongside us and we'll feature you across our site and channels. Pledge beyond our 5%, up to 10%, and the amount above it comes back to you as a discount.
Learn more about the pledge →Once, not every year
$6,000 – $24,000
Paid once, and the system is yours whether or not you keep a single monthly service.
What you own instead
One whole system, built once, governed by you.
Whatever you choose, the shape of what you own is the same: your relationships, content, money, and tasks in one place and one login, in accounts that belong to your organization. The intelligence is built in, grounded in your own content and governed by you. What gets recorded, who can see it, and who is asked before anything about a person is shared are all yours to set. All those separate tools cost more every year and buy nothing you keep.
Featured projects
Platforms built to move money where it was owed.
01 of 01
Featured project 01 · Food and agriculture
Black Food Fund
A website redesign with a grantmaking system built in: application portal, committee scoring, grantee selection, capital distribution, and impact reporting, all inside a site the fund owns.
$200,000+
Moved
50+
Black farmers
1
Platform, five roles
“A grantmaking system we actually own, where our community decides who gets funded.”
Let's build something that lasts.
Bring your invoices and we will read them together. Four questions and a call, and nothing is paid until after we have spoken.
Stay connected
Read the work, and hear from us each season.
Writing & speaking
Essays on what reparative systems require, and where the work has been spoken about elsewhere.
Contact
Or just say hello.
Not every conversation is a project. Questions about how the systems work, a talk you are programming, or a note about the letter all land in the same inbox. Here about a build? Start a project is faster: four questions, the price on screen, and a call booked at the end.